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PF Flyers is an online retailer of men's, women's, and kids' sneakers and apparel. Since 1937, PF Flyers has specialized in fashionable athletic and casual footwear that has endured for generations. In 2001, New Balance purchased PF Flyers, viewing it as a great match to their high-performance American brand. Throughout its iconic history and into today, the brand remains true to its original mission of creating premium, classic sneakers rooted in authentic American style.